Grow your Google reviews, fill more tables.

Every Google review answered in your restaurant's own tone.

One-time €40 + VAT setup fee. Then 14 days free.

How it works

  1. 1

    A review arrives

    New Google reviews arrive in your dashboard every day.

  2. 2

    Reply drafted in your tone

    Reputal drafts the reply in your restaurant's tone, in the guest's language.

  3. 3

    You approve, or it posts itself

    Review and post with one tap, or let replies post automatically.

What you get

Example Restaurant MadridExample
β˜…β˜…β˜…β˜…β˜…Daniel R.Review in English

Fantastic tortilla and croquetas, and the team was so friendly. A perfect stop after the Prado museum. We will be back!

Drafted reply in English

Thank you so much, Daniel! We are delighted you enjoyed the tortilla after your visit to the Prado. We hope to welcome you again on your next trip to Madrid.

β˜…β˜…β˜…β˜…β˜†Carmen S.

Good food and very attentive service. The meat was a little salty, but we will be back.

Drafted reply

Thank you, Carmen. We've made a note about the salt and raised it with the kitchen today. We are glad you liked the service. See you soon!

β˜…β˜…β˜…β˜†β˜†Javier M.

Saturday on the terrace: we waited more than half an hour for someone to take our order. The tortilla was excellent, though.

Drafted reply

Javier, we are sorry about the wait. A Saturday on the terrace should not start like that, and we have talked it through with the floor team. Thank you for telling us, and for the kind words about the tortilla. We hope you will give us another chance.

Why replying matters

No reply, missed chances

Every unanswered review is a missed chance.

Guests see you care

A reply shows someone listened.

A second chance

An unhappy guest can come back.

They see how you handle problems

Future guests read your replies.

An active, trusted profile

Recent replies build confidence.

Example
Emma

The lobster rice was incredible and our waiter Jake was a delight. The wait for the main course was long though, and the table was a bit noisy.

Generic
Owner reply

Thanks for your review, hope to see you soon

Could be written for any restaurant

Personal
Owner reply

Thank you, Emma, for such an honest review. We'll tell Jake and the kitchen what you said about the lobster rice. The wait for the main course was too long, and that is on us. We'll talk with the team about the noise in the dining room and what we can change. We'd love to welcome you back.

  • Specific to the guest
  • Owns the problem
  • Invites them back

A good reply is never a template: it names what the guest said, owns what went wrong and invites them back.

Restaurants already using Reputal

Amicis logo

We used to spend hours struggling to reply to every review. Now every guest receives a personalized response in their own language, and all I have to do is tap approve. The automated feedback summary immediately highlights what guests love and what we need to fix. It gives us total control with virtually zero effort.

FabioAmicis, Madrid
Taberna La Regional logo

Easy to set up, and the replies to reviews come out very professional. I find the summary very useful and it saves me time.

Translated from Spanish
MarΓ­aTaberna La Regional, Madrid
More from Reputal

Also available: staff ranking and onboarding

Once your reviews are running, add the tools for your team.

Ranking

A staff leaderboard that motivates your team

Learn more

Onboarding

New hires trained in hours, not days

Learn more

Pick your features

Three independent features. Pick what you need today, add the rest anytime. All prices exclude VAT.

Reviews

AI drafts and posts replies to every Google review

€29/mo+ 21% VAT

One-time €40 + VAT setup fee. Then 14 days free.

Start 14-day trial
Staff ranking

A leaderboard and points system to motivate your floor team

€34/mo+ 21% VAT
Get started
Staff onboarding

Structured onboarding for new hires

€49/mo+ 21% VAT
Get started

One-time onboarding fee: €40 + 21% VAT. VAT is added at checkout where applicable. Businesses outside the Netherlands with a valid EU VAT number pay 0%.

Bundle and save: 15% off with two features, 20% off with all three.

Consultation, €50 + 21% VAT per session An optional monthly 30 minute session with Jens, not included in the monthly price. Available once you are subscribed, booked and paid for separately from your settings page.

Not sure yet? Book a free 15-minute consultation with Jens first.

Book a free 15-min consultation

Have a promo code? Enter it at checkout.

Start by checking your own restaurant's reviews, free

Jens Oskar Gudmundsen
Our story

Jens Oskar Gudmundsen

Founder & Lead Consultant, Reputal Solutions

β€œWe transform hospitality cultures into profit engines by elevating the human connection.”

Reputal Solutions was founded by Jens Oskar Gudmundsen after years in hospitality, seeing again and again what separates good teams from great ones: a culture where people care about every guest, take pride in their work and push each other to be better.

That culture is what we help restaurants build. Our tools take the busywork off managers' plates and make great service visible, so the culture that wins guests becomes part of everyday work.

A master's degree from one of the world's top hospitality schools, and hands-on experience from the floor to the boardroom.

Questions, answered

Does the price include VAT?

No. Prices do not include VAT. VAT is added at checkout where applicable and shown on your invoice. Businesses outside the Netherlands with a valid EU VAT number pay 0%.

How does staff ranking actually work?

Two things earn points. A guest naming someone in a review is worth Β±3, depending on whether the mention is positive or negative. An upsell a manager logs during a shift is worth +1.

Those points build a live leaderboard your team can see, ranked by week, month, or all time. The visibility is what drives the competition.

Do I need new hardware or a POS integration?

No. There is nothing to install and nothing to connect to your point-of-sale.

Reviews come through your existing Google Business Profile. Upsells are logged in seconds on one in-app screen, with no register or kitchen system involved.

Where does the onboarding content come from?

Your own documents. Upload the handbooks, menus, food safety guides and licenses you already have, and Reputal turns them into structured modules.

Nothing is invented. If a policy is not in the material you uploaded, it does not appear in the training, and each document ends with a short quiz so you can see what actually landed.

How long does setup take?

Most restaurants are live within a few days. Your onboarding fee covers connecting your Google Business Profile, calibrating your reply tone, an initial reputation audit, and a walkthrough call, so you are not figuring it out alone.

Will review replies actually sound like me, not a generic AI bot?

That is the whole point of the tone calibration step during onboarding. Every draft is written in your restaurant's voice, not a generic template.

You review and edit any reply before it goes out, or switch on auto-posting once you trust it.

Do I need all three features?

No. Each stands alone. Most restaurants start with reviews and add ranking or onboarding later, and the more you add, the more you save.

Can I cancel anytime?

Yes. Billing is monthly with no contract. Cancel whenever you want, your access continues until the end of the period you already paid for, and you will not be charged again after that.

Is staff ranking visible to customers?

No. It's an internal tool for your team only, guests never see it.

What is the consultation session?

An optional 30 minute session with Jens, €50 + 21% VAT per session, not included in the monthly price. Once you are subscribed, book and pay for it any time from your settings page, up to once per calendar month.

Why do you use a Dutch +31 phone number?

Reputal is a Dutch company that serves Spanish restaurants, which is why our number starts with +31. A Spanish-speaking contact is available.